Back to the graveyard

Sunday Letter

–

lived 113 days

One subscriber, who was me. Open rate: 100%.

unsubscribe

113 days

born died

Autopsy

Cause of death
Nobody came
Last words

“add unsubscribe link”

final commit · 27 May 2019

Mood at death
Peace
Lines of code
4,810

Obituary

Sunday Letter was a newsletter tool for people who found the existing newsletter tools too large. It sent one plain-text email a week and had no tracking pixels, on principle.

It sent sixteen issues between February and May 2019. Every one was delivered and every one was opened, by the same address.

The last feature added was the unsubscribe link. It was tested once, and it worked.

What it taught me

Find the second subscriber before building the unsubscribe flow.